[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.perous.cz\/reklamni-billboard-je-jako-malirske-platno\/#Article","mainEntityOfPage":"https:\/\/www.perous.cz\/reklamni-billboard-je-jako-malirske-platno\/","headline":"Reklamn\u00ed billboard je jako mal\u00ed\u0159sk\u00e9 pl\u00e1tno","name":"Reklamn\u00ed billboard je jako mal\u00ed\u0159sk\u00e9 pl\u00e1tno","description":"Reklama je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed lidsk\u00e9ho \u017eivota, a\u0165 si \u0159\u00edk\u00e1 kdo chce, co chce. Bez reklamy se lid\u00e9 nemohou dozv\u011bd\u011bt o nov\u00fdch produktech \u010di slu\u017eb\u00e1ch, tedy mohou, ale bude to prob\u00edhat pomalu a s nejist\u00fdmi v\u00fdsledky, kdy si lid\u00e9 onu informaci p\u0159ed\u00e1vaj\u00ed pouze mezi sebou. S reklamou se po\u010d\u00edtalo ji\u017e za socialismu, vzpome\u0148me kup\u0159\u00edkladu zn\u00e1mou malovanou […]","datePublished":"2025-04-02","dateModified":"2025-04-02","author":{"@type":"Person","@id":"https:\/\/www.perous.cz\/author\/#Person","name":"","url":"https:\/\/www.perous.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2764a424a89ac38785df784051989f5c5cb264a2405c7e5d24c1907a83f0fb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"perous.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.perous.cz\/wp-content\/uploads\/piccadilly-circus-926802_640.jpg","url":"https:\/\/www.perous.cz\/wp-content\/uploads\/piccadilly-circus-926802_640.jpg","height":0,"width":0},"url":"https:\/\/www.perous.cz\/reklamni-billboard-je-jako-malirske-platno\/","about":["Produkty"],"wordCount":413,"articleBody":"   Reklama je d\u016fle\u017eitou sou\u010d\u00e1st\u00ed lidsk\u00e9ho \u017eivota, a\u0165 si \u0159\u00edk\u00e1 kdo chce, co chce. Bez reklamy se lid\u00e9 nemohou dozv\u011bd\u011bt o nov\u00fdch produktech \u010di slu\u017eb\u00e1ch, tedy mohou, ale bude to prob\u00edhat pomalu a s nejist\u00fdmi v\u00fdsledky, kdy si lid\u00e9 onu informaci p\u0159ed\u00e1vaj\u00ed pouze mezi sebou. S reklamou se po\u010d\u00edtalo ji\u017e za socialismu, vzpome\u0148me kup\u0159\u00edkladu zn\u00e1mou malovanou figurku \u201epana Vaj\u00ed\u010dko\u201c, kter\u00fd v\u017edy reklamn\u00ed spoty ohla\u0161oval v \u010ceskoslovensk\u00e9 televizi. Televizn\u00ed reklama je sice \u00fa\u010dinn\u00e1, ale rozhodn\u011b nen\u00ed stoprocentn\u00ed. Kdyby byla, ji\u017e d\u00e1vno by v\u0161ichni, co cht\u011bj\u00ed n\u011bco propagovat, vrhli v\u0161echny s\u00edly na televizn\u00ed spoty. Existuj\u00ed v\u0161ak dal\u0161\u00ed \u00fa\u010dinn\u00e9 metody propagace, ne\u017e jen TV. Za prv\u00e9 je to samotn\u00fd Internet – vyhled\u00e1v\u00e1n\u00ed zbo\u017e\u00ed prost\u0159ednictv\u00edm vyhled\u00e1va\u010d\u016f, a pak maj\u00ed velk\u00fd z\u00e1b\u011br na ve\u0159ejnost venkovn\u00ed i vnit\u0159n\u00ed reklamn\u00ed billboardy.Reklamn\u00ed billboard m\u00e1 n\u011bkdy doslova kouzelnou moc oslovovat kolemjdouc\u00ed svou velkou reklamn\u00ed plochou a pat\u0159i\u010dn\u00fdm osv\u011btlen\u00edm. Vtip je v tom, \u017ee je to mnohem v\u011bt\u0161\u00ed reklamn\u00ed prostor, ne\u017e televizn\u00ed obrazovka, t\u00edm p\u00e1dem va\u0161\u00ed pozornosti zobrazovan\u00fd obraz tak\u0159ka nem\u016f\u017ee uniknout, leda \u017ee byste byli tak zamy\u0161len\u00ed, \u017ee nevn\u00edm\u00e1te sv\u011bt kolem sebe. Je-li billboard um\u00edst\u011bn na vhodn\u00e9m m\u00edst\u011b, projdou kolem n\u011bj za den stovky, tis\u00edce, mo\u017en\u00e1 des\u00edtky tis\u00edc lid\u00ed. Vzpome\u0148me kup\u0159\u00edkladu Hlavn\u00ed n\u00e1dra\u017e\u00ed v Praze nebo p\u011b\u0161\u00ed z\u00f3nu mezi n\u00e1kupn\u00edmi centry \u010di velk\u00e1 parkovi\u0161t\u011b p\u0159ed obchodn\u00edmi domy. To v\u0161e jsou prostory, kde maj\u00ed lid\u00e9 obvykle dobrou n\u00e1ladu, nejsou vystresovan\u00ed a t\u011b\u0161\u00ed se, a\u017e nakoup\u00ed to, co cht\u011bj\u00ed.Propagujte s rozumem \u2013 n\u011bkter\u00e9 typy billboard\u016f um\u00ed zobrazovat videa a spoty, podobn\u011b jako na monitoru stoln\u00edho po\u010d\u00edta\u010de, toho lze mistrn\u011b vyu\u017e\u00edt k naprosto c\u00edlen\u00e9 propagaci, ov\u0161em takov\u00e1 reklamn\u00ed plocha \u2013 to je n\u011bco jako b\u00edl\u00e9 mal\u00ed\u0159sk\u00e9 pl\u00e1tno, kter\u00e9 je t\u0159eba nejprve obarvit. M\u016f\u017ee z toho vzniknout mistrovsk\u00fd kousek, anebo naopak \u0161kared\u00e1 mazanice. T\u00edmto chceme nazna\u010dit, jak d\u016fle\u017eit\u00e9 je v\u011bnovat prostor reklamn\u00edmu sc\u00e9n\u00e1\u0159i, aby byl vtipn\u00fd, v\u011bcn\u00fd, stru\u010dn\u00fd a nevt\u00edrav\u00fd. Na vnucuj\u00edc\u00ed se reklamu jsou lid\u00e9 velmi h\u00e1kliv\u00ed a mohou ji zcela ignorovat a p\u0159ehl\u00ed\u017eet.                                                                                                                                                                                                                                                                                                                                                                                          4.5\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Reklamn\u00ed billboard je jako mal\u00ed\u0159sk\u00e9 pl\u00e1tno","item":"https:\/\/www.perous.cz\/reklamni-billboard-je-jako-malirske-platno\/#breadcrumbitem"}]}]